Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96C6FF
RGB
150, 198, 255
HSL
213, 100%, 79%
HSB
213, 41%, 100%
CMYK
41, 22, 0, 0
LAB
78, -6, -34
LCH
78, 34, 261
OKLCH
0.81, 0.10, 253
XYZ
51, 54, 102
LUV
78, -24, -53
HWB
213, 59%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.