Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96C8D3
RGB
150, 200, 211
HSL
191, 41%, 71%
HSB
191, 29%, 83%
CMYK
29, 5, 0, 17
LAB
77, -15, -11
LCH
77, 19, 217
OKLCH
0.80, 0.05, 213
XYZ
45, 52, 69
LUV
77, -25, -14
HWB
191, 59%, 17%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.