Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96C8DF
RGB
150, 200, 223
HSL
199, 53%, 73%
HSB
199, 33%, 87%
CMYK
33, 10, 0, 13
LAB
78, -13, -17
LCH
78, 21, 233
OKLCH
0.81, 0.06, 228
XYZ
47, 53, 78
LUV
78, -25, -24
HWB
199, 59%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.