Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96C8FB
RGB
150, 200, 251
HSL
210, 93%, 79%
HSB
210, 40%, 98%
CMYK
40, 20, 0, 2
LAB
78, -7, -31
LCH
78, 32, 257
OKLCH
0.82, 0.09, 249
XYZ
51, 55, 99
LUV
78, -25, -48
HWB
210, 59%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.