Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96CCD2
RGB
150, 204, 210
HSL
186, 40%, 71%
HSB
186, 29%, 82%
CMYK
29, 3, 0, 18
LAB
78, -17, -9
LCH
78, 19, 208
OKLCH
0.81, 0.06, 205
XYZ
46, 54, 69
LUV
78, -27, -11
HWB
186, 59%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.