Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96CCD7
RGB
150, 204, 215
HSL
190, 45%, 72%
HSB
190, 30%, 84%
CMYK
30, 5, 0, 16
LAB
79, -16, -11
LCH
79, 20, 215
OKLCH
0.81, 0.06, 212
XYZ
46, 55, 72
LUV
79, -27, -15
HWB
190, 59%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.