Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96D0DB
RGB
150, 208, 219
HSL
190, 49%, 72%
HSB
190, 32%, 86%
CMYK
32, 5, 0, 14
LAB
80, -17, -12
LCH
80, 21, 214
OKLCH
0.82, 0.06, 211
XYZ
48, 57, 75
LUV
80, -28, -15
HWB
190, 59%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.