Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96D2FB
RGB
150, 210, 251
HSL
204, 93%, 79%
HSB
204, 40%, 98%
CMYK
40, 16, 0, 2
LAB
81, -12, -27
LCH
81, 29, 245
OKLCH
0.84, 0.08, 239
XYZ
53, 60, 100
LUV
81, -29, -40
HWB
204, 59%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.