Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96D3EA
RGB
150, 211, 234
HSL
196, 67%, 75%
HSB
196, 36%, 92%
CMYK
36, 10, 0, 8
LAB
81, -16, -18
LCH
81, 24, 228
OKLCH
0.83, 0.07, 223
XYZ
51, 59, 87
LUV
81, -30, -25
HWB
196, 59%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.