Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96D7DB
RGB
150, 215, 219
HSL
183, 49%, 72%
HSB
183, 32%, 86%
CMYK
32, 2, 0, 14
LAB
82, -21, -9
LCH
82, 22, 203
OKLCH
0.84, 0.07, 201
XYZ
50, 60, 76
LUV
82, -31, -10
HWB
183, 59%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.