Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96D7DC
RGB
150, 215, 220
HSL
184, 50%, 73%
HSB
184, 32%, 86%
CMYK
32, 2, 0, 14
LAB
82, -20, -9
LCH
82, 22, 205
OKLCH
0.84, 0.07, 202
XYZ
50, 60, 77
LUV
82, -31, -11
HWB
184, 59%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.