Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96D7EE
RGB
150, 215, 238
HSL
196, 72%, 76%
HSB
196, 37%, 93%
CMYK
37, 10, 0, 7
LAB
82, -17, -18
LCH
82, 25, 227
OKLCH
0.84, 0.07, 222
XYZ
52, 61, 90
LUV
82, -31, -26
HWB
196, 59%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.