Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96D7FC
RGB
150, 215, 252
HSL
202, 94%, 79%
HSB
202, 40%, 99%
CMYK
40, 15, 0, 1
LAB
83, -14, -25
LCH
83, 29, 240
OKLCH
0.85, 0.08, 234
XYZ
54, 62, 101
LUV
83, -31, -37
HWB
202, 59%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.