Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96DBF5
RGB
150, 219, 245
HSL
196, 83%, 77%
HSB
196, 39%, 96%
CMYK
39, 11, 0, 4
LAB
83, -18, -20
LCH
83, 27, 229
OKLCH
0.85, 0.08, 224
XYZ
54, 64, 96
LUV
83, -33, -29
HWB
196, 59%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.