Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96DCFA
RGB
150, 220, 250
HSL
198, 91%, 78%
HSB
198, 40%, 98%
CMYK
40, 12, 0, 2
LAB
84, -17, -22
LCH
84, 28, 232
OKLCH
0.86, 0.08, 227
XYZ
55, 65, 100
LUV
84, -33, -32
HWB
198, 59%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.