Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
9719AE
RGB
151, 25, 174
HSL
291, 75%, 39%
HSB
291, 86%, 68%
CMYK
13, 86, 0, 32
LAB
38, 62, -51
LCH
38, 80, 321
OKLCH
0.50, 0.22, 320
XYZ
21, 10, 41
LUV
38, 40, -78
HWB
291, 10%, 32%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
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