Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
972101
RGB
151, 33, 1
HSL
13, 99%, 30%
HSB
13, 99%, 59%
CMYK
0, 78, 99, 41
LAB
34, 48, 47
LCH
34, 67, 44
OKLCH
0.44, 0.16, 34
XYZ
13, 8, 1
LUV
34, 92, 26
HWB
13, 0%, 41%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.