Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
972B07
RGB
151, 43, 7
HSL
15, 91%, 31%
HSB
15, 95%, 59%
CMYK
0, 72, 95, 41
LAB
35, 45, 45
LCH
35, 64, 45
OKLCH
0.45, 0.15, 36
XYZ
14, 8, 1
LUV
35, 86, 28
HWB
15, 3%, 41%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.