Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
973205
RGB
151, 50, 5
HSL
18, 94%, 31%
HSB
18, 97%, 59%
CMYK
0, 67, 97, 41
LAB
36, 42, 47
LCH
36, 63, 48
OKLCH
0.46, 0.14, 39
XYZ
14, 9, 1
LUV
36, 82, 30
HWB
18, 2%, 41%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.