Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
97348C
RGB
151, 52, 140
HSL
307, 49%, 40%
HSB
307, 66%, 59%
CMYK
0, 66, 7, 41
LAB
39, 50, -28
LCH
39, 57, 331
OKLCH
0.50, 0.17, 332
XYZ
19, 11, 26
LUV
39, 46, -47
HWB
307, 20%, 41%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.