Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
973800
RGB
151, 56, 0
HSL
22, 100%, 30%
HSB
22, 100%, 59%
CMYK
0, 63, 100, 41
LAB
37, 39, 49
LCH
37, 63, 51
OKLCH
0.47, 0.14, 43
XYZ
14, 9, 1
LUV
37, 78, 32
HWB
22, 0%, 41%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.