Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
973B02
RGB
151, 59, 2
HSL
23, 97%, 30%
HSB
23, 99%, 59%
CMYK
0, 61, 99, 41
LAB
38, 38, 49
LCH
38, 62, 52
OKLCH
0.47, 0.14, 44
XYZ
14, 10, 1
LUV
38, 75, 33
HWB
23, 1%, 41%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.