Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
975DBE
RGB
151, 93, 190
HSL
276, 43%, 55%
HSB
276, 51%, 75%
CMYK
21, 51, 0, 25
LAB
49, 38, -42
LCH
49, 57, 312
OKLCH
0.58, 0.15, 310
XYZ
26, 18, 51
LUV
49, 21, -68
HWB
276, 36%, 25%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.