Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
975FB9
RGB
151, 95, 185
HSL
277, 39%, 55%
HSB
277, 49%, 73%
CMYK
18, 49, 0, 27
LAB
50, 36, -39
LCH
50, 53, 312
OKLCH
0.58, 0.14, 311
XYZ
26, 18, 48
LUV
50, 21, -63
HWB
277, 37%, 27%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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