Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
976099
RGB
151, 96, 153
HSL
298, 23%, 49%
HSB
298, 37%, 60%
CMYK
1, 37, 0, 40
LAB
49, 30, -22
LCH
49, 37, 324
OKLCH
0.57, 0.11, 326
XYZ
23, 17, 32
LUV
49, 27, -37
HWB
298, 38%, 40%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.