Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
976899
RGB
151, 104, 153
HSL
298, 19%, 50%
HSB
298, 32%, 60%
CMYK
1, 32, 0, 40
LAB
50, 26, -19
LCH
50, 32, 323
OKLCH
0.58, 0.09, 325
XYZ
23, 19, 33
LUV
50, 23, -32
HWB
298, 41%, 40%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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