Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
97689B
RGB
151, 104, 155
HSL
295, 20%, 51%
HSB
295, 33%, 61%
CMYK
3, 33, 0, 39
LAB
50, 26, -20
LCH
50, 33, 322
OKLCH
0.58, 0.09, 324
XYZ
24, 19, 33
LUV
50, 23, -34
HWB
295, 41%, 39%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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