Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
976DAE
RGB
151, 109, 174
HSL
279, 29%, 55%
HSB
279, 37%, 68%
CMYK
13, 37, 0, 32
LAB
52, 26, -28
LCH
52, 39, 313
OKLCH
0.60, 0.11, 313
XYZ
26, 21, 43
LUV
52, 18, -46
HWB
279, 43%, 32%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.