Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
97A8EC
RGB
151, 168, 236
HSL
228, 69%, 76%
HSB
228, 36%, 93%
CMYK
36, 29, 0, 7
LAB
69, 6, -36
LCH
69, 37, 280
OKLCH
0.74, 0.10, 273
XYZ
42, 41, 85
LUV
69, -12, -59
HWB
228, 59%, 7%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.