Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97AED3
RGB
151, 174, 211
HSL
217, 41%, 71%
HSB
217, 28%, 83%
CMYK
28, 18, 0, 17
LAB
70, -2, -22
LCH
70, 22, 265
OKLCH
0.75, 0.06, 260
XYZ
40, 42, 68
LUV
70, -13, -33
HWB
217, 59%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.