Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97B2C9
RGB
151, 178, 201
HSL
208, 32%, 69%
HSB
208, 25%, 79%
CMYK
25, 11, 0, 21
LAB
71, -6, -15
LCH
71, 16, 249
OKLCH
0.75, 0.04, 244
XYZ
39, 43, 61
LUV
71, -15, -22
HWB
208, 59%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.