Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97B2CD
RGB
151, 178, 205
HSL
210, 35%, 70%
HSB
210, 26%, 80%
CMYK
26, 13, 0, 20
LAB
71, -5, -17
LCH
71, 18, 254
OKLCH
0.75, 0.05, 248
XYZ
40, 43, 64
LUV
71, -15, -25
HWB
210, 59%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.