Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
97B4EE
RGB
151, 180, 238
HSL
220, 72%, 76%
HSB
220, 37%, 93%
CMYK
37, 24, 0, 7
LAB
73, 0, -33
LCH
73, 33, 271
OKLCH
0.77, 0.09, 264
XYZ
45, 45, 87
LUV
73, -17, -52
HWB
220, 59%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.