Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97B8D2
RGB
151, 184, 210
HSL
206, 40%, 71%
HSB
206, 28%, 82%
CMYK
28, 12, 0, 18
LAB
73, -7, -17
LCH
73, 18, 247
OKLCH
0.77, 0.05, 242
XYZ
42, 46, 68
LUV
73, -18, -25
HWB
206, 59%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.