Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97B8EB
RGB
151, 184, 235
HSL
216, 68%, 76%
HSB
216, 36%, 92%
CMYK
36, 22, 0, 8
LAB
74, -2, -29
LCH
74, 30, 266
OKLCH
0.78, 0.08, 259
XYZ
45, 47, 85
LUV
74, -18, -46
HWB
216, 59%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.