Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97B9CC
RGB
151, 185, 204
HSL
202, 34%, 70%
HSB
202, 26%, 80%
CMYK
26, 9, 0, 20
LAB
73, -9, -14
LCH
73, 16, 238
OKLCH
0.77, 0.05, 233
XYZ
41, 46, 64
LUV
73, -18, -19
HWB
202, 59%, 20%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.