Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97BCC3
RGB
151, 188, 195
HSL
190, 27%, 68%
HSB
190, 23%, 76%
CMYK
23, 4, 0, 24
LAB
74, -12, -8
LCH
74, 14, 214
OKLCH
0.77, 0.04, 210
XYZ
41, 46, 58
LUV
74, -19, -10
HWB
190, 59%, 24%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.