Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97BDD7
RGB
151, 189, 215
HSL
204, 44%, 72%
HSB
204, 30%, 84%
CMYK
30, 12, 0, 16
LAB
74, -9, -17
LCH
74, 20, 244
OKLCH
0.78, 0.06, 238
XYZ
43, 48, 71
LUV
74, -20, -26
HWB
204, 59%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.