Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97BDE4
RGB
151, 189, 228
HSL
210, 59%, 74%
HSB
210, 34%, 89%
CMYK
34, 17, 0, 11
LAB
75, -6, -24
LCH
75, 25, 256
OKLCH
0.78, 0.07, 249
XYZ
45, 49, 80
LUV
75, -20, -37
HWB
210, 59%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.