Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97BEEE
RGB
151, 190, 238
HSL
213, 72%, 76%
HSB
213, 37%, 93%
CMYK
37, 20, 0, 7
LAB
75, -5, -28
LCH
75, 29, 261
OKLCH
0.79, 0.08, 254
XYZ
47, 50, 88
LUV
75, -21, -44
HWB
213, 59%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.