Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97BEFD
RGB
151, 190, 253
HSL
217, 96%, 79%
HSB
217, 40%, 99%
CMYK
40, 25, 0, 1
LAB
76, -2, -36
LCH
76, 36, 267
OKLCH
0.80, 0.10, 260
XYZ
49, 50, 100
LUV
76, -21, -57
HWB
217, 59%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.