Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97BFC7
RGB
151, 191, 199
HSL
190, 30%, 69%
HSB
190, 24%, 78%
CMYK
24, 4, 0, 22
LAB
75, -12, -9
LCH
75, 15, 215
OKLCH
0.78, 0.04, 211
XYZ
42, 48, 61
LUV
75, -21, -11
HWB
190, 59%, 22%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.