Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97BFD5
RGB
151, 191, 213
HSL
201, 42%, 71%
HSB
201, 29%, 84%
CMYK
29, 10, 0, 16
LAB
75, -10, -16
LCH
75, 19, 238
OKLCH
0.78, 0.05, 232
XYZ
43, 49, 70
LUV
75, -21, -22
HWB
201, 59%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.