Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97BFFF
RGB
151, 191, 255
HSL
217, 100%, 80%
HSB
217, 41%, 100%
CMYK
41, 25, 0, 0
LAB
76, -2, -36
LCH
76, 36, 267
OKLCH
0.80, 0.10, 260
XYZ
49, 51, 102
LUV
76, -21, -58
HWB
217, 59%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.