Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C2D0
RGB
151, 194, 208
HSL
195, 38%, 70%
HSB
195, 27%, 82%
CMYK
27, 7, 0, 18
LAB
76, -12, -12
LCH
76, 17, 224
OKLCH
0.79, 0.05, 220
XYZ
43, 50, 67
LUV
76, -22, -16
HWB
195, 59%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.