Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C2EB
RGB
151, 194, 235
HSL
209, 68%, 76%
HSB
209, 36%, 92%
CMYK
36, 17, 0, 8
LAB
76, -7, -25
LCH
76, 26, 254
OKLCH
0.80, 0.07, 248
XYZ
47, 51, 86
LUV
76, -22, -39
HWB
209, 59%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.