Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C4CA
RGB
151, 196, 202
HSL
187, 32%, 69%
HSB
187, 25%, 79%
CMYK
25, 3, 0, 21
LAB
76, -14, -8
LCH
76, 16, 210
OKLCH
0.79, 0.05, 206
XYZ
43, 50, 63
LUV
76, -23, -10
HWB
187, 59%, 21%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.