Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C4DD
RGB
151, 196, 221
HSL
201, 51%, 73%
HSB
201, 32%, 87%
CMYK
32, 11, 0, 13
LAB
77, -11, -18
LCH
77, 21, 238
OKLCH
0.80, 0.06, 233
XYZ
46, 51, 76
LUV
77, -23, -25
HWB
201, 59%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.