Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C4E2
RGB
151, 196, 226
HSL
204, 56%, 74%
HSB
204, 33%, 89%
CMYK
33, 13, 0, 11
LAB
77, -10, -20
LCH
77, 22, 244
OKLCH
0.80, 0.06, 238
XYZ
46, 52, 79
LUV
77, -23, -30
HWB
204, 59%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.