Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C4EC
RGB
151, 196, 236
HSL
208, 69%, 76%
HSB
208, 36%, 93%
CMYK
36, 17, 0, 7
LAB
77, -8, -25
LCH
77, 26, 252
OKLCH
0.80, 0.07, 246
XYZ
48, 52, 87
LUV
77, -23, -38
HWB
208, 59%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.